Construction and operation of the marketing data warehouse for contact management and privacy relevant data maintenance.
Customers and interested potential cores. Life Time Value Calculation and ROI optimized b2b campaigns.
Operation and planning of the CMS. Use marketing relevant information from the online customer contact.
B2B campaign management & target group optimization.
Maintenance and reference data, and building data marts for customer understanding and customer needs analysis
Hardened CMS for easy creation of CI compliant websites and centralized control, support and maintenance.
Potential score to identify relevant contacts for the sales force.